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What happens if I don’t write a meta description? Why is it important

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However, the better your meta description and the more suited it is to the types of queries that might lead a searcher to that page, the more likely it is that your own text will display. And if you don’t have a meta description set, sometimes totally inappropriate text can get pulled in – like a cookie consent pop-up (I’ve seen it happen). Which means it’s far better to have one than to not.

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